1. Start with the largest subject
Measure the largest regular product, including its support or presentation surface. Allow space for the backdrop, camera, lights and people. A floor plan alone does not tell you whether the intended view is possible.
Mark the proposed setup with tape and take a test photo from the planned camera position. Check that the product and lighting can be brought in and moved safely.
2. Consider daylight and room colours
Window light changes during the day. Blackout options or a deliberately repeatable use of daylight can reduce variation. Coloured walls and furniture may reflect onto bright or shiny products.
Photograph a neutral subject at different times with the same settings. Visible differences are a reason to investigate the lighting conditions.
3. Test sound early for video
Record a short voice sample at the planned speaking position with the intended microphone. Listen on headphones for reverberation, ventilation, traffic and neighbouring rooms.
Acoustic treatment and sound insulation solve different problems. Absorbing reflections inside a room does not replace properly designed insulation against external noise.
4. Plan working routes and infrastructure
Products arrive, are prepared, captured and put away. Allow preparation surfaces, storage and clear walkways. Power, safe cable routing and reliable network access matter too.
Construction and electrical work should be carried out by appropriately qualified professionals.
5. Decide how the setup is operated and stored
Will the set remain in place or need to be packed away? Labelled cases, setup photographs and position marks help with mobile setups.
Check with the people who will use it that preparation time fits the intended production schedule.